After initially announcing vague "age restrictions" in April.
And creating months of confusion over which platforms would actually be covered.
Keir Starmer has now confirmed that the government will introduce a full social media ban for under-16s.
The restrictions will apply to major platforms including Facebook, X, Instagram, Snapchat and YouTube.
Let's be clear: this would not have happened without the Conservative Party working alongside concerned parents and campaigners.
Our petition attracted thousands of signatures. We forced three votes in Parliament across both Houses.
And we kept the pressure on this weak government until it finally performed a complete U-turn and took action to protect children from the harmful impact of social media.
