Leading chefs, food writers and campaigners have all endorsed the aims of the Honest Food campaign. They’ve been joined by animal welfare organisations and industry representatives in supporting the call for clearer ‘country of origin’ food labelling.

Rick Stein - Chef and food writer

"Food labelling should be honest. Not only we, the consumer, but also genuinely local food producers deserve that.  I'm sure everyone is interested in where their food comes from, I know I am, and I'm extremely keen to support British producers. It's time a stop was put on food labels which are economical with the truth about what exactly British produce means."

Clarissa Dickson Wright - Food writer and broadcaster

"This is a project dear to my heart. Lying about anything is wrong because it precludes true choice. If this legislation is implemented it will empower the consumer who is trying to buy British to know that they actually are."

Hugh Fearnley-Whittingstall - Food writer, broadcaster and campaigner

"Consumers have a right to know where their food comes from and what’s in it. Any policy, whether it’s pursued by our government or our retailers, that stands in the way of that, is wrong, and must be fought."

Find out more about Hugh's Chicken Out campaign.

Prue Leith – Chef and food campaigner

"Rules which allow imported food, produced to welfare standards that would be illegal in this country, to be labelled British are a disgrace and have to change. They undermine efforts to improve animal welfare, dupe consumers and hurt our farmers."

Anthony Worrall Thompson – Chef and broadcaster

"Enabling informed consumer choice is vital if we are to improve standards of animal welfare. A system of honest food labelling, which leaves consumers in no doubt about where food comes from, is long overdue."

RSPCA

"We think it is essential that animal products be clearly and consistently labelled to allow consumers to make an informed choice about animal welfare. Even in these hard economic times, shoppers often seek out specifically-labelled products purely because they want to support certain farming practices.

"The RSPCA’s farm assurance scheme Freedom Food already provides a clearly labelled higher welfare option to consumers but we are very keen to see clearer and more transparent labelling relating to production methods on all animal products."

RSPCA website

National Farmers Union

"It is essential that consumers making a purchasing decision have information on origin. Compulsory country of origin labelling should apply to other meat as it does for beef. Shoppers and farmers deserve food labelling that is clear, doesn’t mislead and where British genuinely means British."

NFU website

Compassion in World Farming

"Compassion in World Farming believes that meat and products containing meat (such as ready meals) should only be permitted to be labelled as British if the animal from which the meat was derived was born, reared and slaughtered in Britain. This is essential to prevent consumers from being misled and to ensure that British farmers are not undermined by imports produced to lower welfare standards."

CIWF website

Women’s Food and Farming Union

"The Women's Food and Farming Union strongly support any moves to improve food labelling, especially those which will remove doubts over country of origin."

WFU website

British Poultry Council

"The British Poultry Council is supportive of a policy that would promote British meat to consumers through more open information on pack. We have long supported clearer country of origin labelling and the principle of the Conservative proposal will please many poultry farmers and processors in the UK, as well as consumers."

BPC website

National Pig Association

"Clear and unambiguous labelling is urgently required. We are supportive of legislation to secure genuine compulsory country of origin labelling as long as it can be delivered without significant costs."

NPA website

Sign our petition

Join our demand for honest country of origin labelling by signing this petition.